William Hill bookmaker review

We calculated the margin for William Hill by analyzing the odds they offer and placed them into one of the following three categories:

From 1% to 5%: Good value

Over 5% to 7%: Average value

Over 7% to 10%: Poor value

Football

We analysed the odds for the match result outcomes and also the over/under 2.5 goals markets for several different football leagues. Getting the average results using this method, we were able to obtain the margins for each league and the overall betting margin for the bookmaker.

William Hill has an overall margin of 6.12% for football and falls in the average value category. In the first section with Premier League and Championship, the margin is at 5.71%. The second section with Spanish La Liga and Italian Seria A, the margin is at 6.09%. Finally, taking the English Football League One, Polish Ekstraklasa and Russian Premier League into account, the margin is at 6.57%.

See how the margin was calculated

Being one of the most reputable bookmakers in the world, William Hill brings to its customers a multitude of sports and competitive betting markets. Their lineup in terms of sports coverage is one of the best we have seen as it contains popular sports like football, horse racing, tennis, baseball, basketball, ice hockey and also some special markets for novelty, entertainment and eSports.

Football betting

English, Irish and Scottish leagues are at the top of the William Hill football betting page, but this doesn’t mean that the other European elite leagues are being left out. Not at all, as William Hill covers over 120 football leagues from around Europe and numerous other countries from the Americas. In addition, the biggest international competitions such as the Champions League, Europa League, UEFA Nations League, Euro 2020 or the 2022 World Cup are also available for betting at William Hill.

The amount of betting markets available for each football match from the biggest European leagues is just fabulous. You can expect to find over 200 betting markets per game on the most popular games, while there are around 100 betting options for less popular divisions.

There are some excellent football promotions at William Hill and one that can’t be missed is the Acca Insurance, which gives you the stake back as a free bet if one of your picks lets you down.

Horse Racing

William Hill covers all UK and Irish horse racing and greyhounds, but they also possess a great portfolio of International racecourses from Australia, South Africa, India and the US. Each race comes with a tip suggestion for the existing customers, while there is a Racing Post form guide for that specific horse and jockey.

In terms of horse racing betting markets, William Hill offers a couple of options such as win, each way, any favourite, 2nd favourite and of course, Tote betting. There are also Ante-post betting markets for the upcoming top races such as the Grand National 2021, Cheltenham 2021, Ascot, etc.

Best Odds Guaranteed and the Live Streaming service is two other features that we would like to mention here.

The William Hill live betting section is pretty decent, but not the best we have seen. It looks a bit messy at a first glance, although the live betting coverage is good enough for almost any punter. You can expect to find a plethora of in-play events from different sports such as tennis, football, rugby, basketball, ice hockey, etc. Each live event comes with an animated graphic and live commentary.

However, when it comes to the William Hill live streaming service, we can only describe it as one of the best in the industry. The service is called WHTV and offers the UK, Irish horse racing, plus tennis, football, snooker, darts, rugby among others. Even more, you can also listen to horse racing and greyhounds radio, in-play betting radio and football commentaries.