Ladbrokes bookmaker review

Updated: 10.08.2023
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  • Lots of promotions for new and existing customers
  • Highly respected and trustworthy brand
  • A bookmaker that has been around since forever!


  • Increased chances of being limited
  • Strict account verification
Bookmaker has a license for this country

Odds - Average

We calculated the margin for Ladbrokes by analysing the odds they offer and placed them into one of the following three categories:

From 1% to 5%: Good value

Over 5% to 7%: Average value

Over 7% to 10%: Poor value


We’re getting our results by taking into account the odds for final result outcomes measured in line with the total goals scored for different football leagues. By getting the average results using this method, we were able to obtain the margins for each league and also the overall betting margin for the bookmaker.

Ladbrokes has an overall margin of 6.93% for football and falls in the average value category. In the first section using odds from the Premier League, the margin is at 6.07%. The second section with Spanish La Liga and Italian Serie A, the margin is at 6.70%. Finally, by counting the English Football League One, Austrian Bundesliga and Polish Ekstraklasa into account, the margin is at 8.02%.

See how the margin was calculated

Range of Sports and Markets - Good

At the time of writing this review, there were 30 different Sports to bet on. The Horse racing and Football get the biggest attention having deep markets with higher odds, but there is definitely something for everyone, even if these two are not their niche. As it is with the rest of the sports that can be found within its menus such as Cricket and Rugby there are also markets on Politics and eSports. The depth of markets is impressive no matter what the popularity of each event is, with lower leagues being priced up in many countries, and in the UK the top five divisions down to the National League being covered quite efficiently.

Football betting

For major UK Premier League games, they have every betting option you could ever want, with almost 200 of different selections to chose from. There’s a very nice feature that Ladbrokes has when it comes to football betting called GetAPrice. This new feature allows bettors to create bets of their own, and request the odds for them directly through Twitter. Some of Ladbrokes GetAPrice odds are already listed on the website, most probably from other user’s requests, but if a bet crosses your mind and it’s not there to get, then you can Tweet @Ladbrokes asking your desired bet and if accepted, you’ll receive a reply with a price for it and a link to place your bet.

This feature is not yet available for the whole range of football leagues that can be found on Ladbrokes, but if you’re looking for a bet on any major European league, GetAPrice feature should be available for it.

Horse racing

Along with football, Ladbrokes attention is focused on Horse racing too. They cover every UK and Irish Horse racing meeting and price up all the big events and races, such as Cheltenham or The Grand National, several months in advance. The markets available are more than enough for most, as all the classic options are there for you.

Betting limits: The limits are more than decent for the vast majority of punters, but they’re getting a cut as the popularity of the events drop.

Live — normal

The live betting at Ladbrokes is likely to be exactly what you would expect it to be. The in-play betting platform delivers one good live betting experience, with a diverse range of betting markets and an interface clear and straightforward that will leave mostly everyone pleased.

No matter what sport, league or tournament you want to bet on, Ladbrokes is very likely to have a live market available for you. The most popular sports, and therefore those with the biggest coverage are football, tennis and basketball, but there are many more than these that Ladbrokes live betting has to offer. For example, at Ladbrokes you can bet in-play on a huge range of sports daily including American football, Australian football, Baseball, Boxing, Cricket, eSports, Golf, Ice Hockey, Rugby Union, Rugby League, Volleyball, MMA and many more.

About the bookmaker

Ladbrokes was one of the first-ever bookmakers to operate, their origins are dating back to 1886 when they were established by a Mr Schwind. They began by taking bets on horses trained at Ladbroke Hall, and the name stuck. By 1902 they had become known simply as Ladbrokes. They grew over the years until 2015, after a merger with the Gala Coral Group in November 2016, they became the biggest bookmaker in Britain. They employ over 14.000 people in the UK, Ireland, Belgium and Spain, where they own a combined total of 4.288 betting shops. Online they have not just the Sportsbook but also a Casino, Bingo site, Poker site and due to the purchase of Betdaq a Betting Exchange.

Contact methods Ladbrokes

+00 800 032 1133


  • Revenue Commissioners under licence number:
    №: 1010113

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